CUSTOMER RE-ENGAGEMENT STRATEGY

Customer retention is an approach for retaining satisfied consumers. Getting a customer to patronize you is one thing; keeping the customer devoted to your products and services is quite another. Before a customer can be considered loyal, he or she must have tried and trusted your products and services over time. Loyal customers will defend and advertise your products and services at any moment.

When a customer purchases a product or uses a service and receives the expected satisfaction over time, they become accustomed to that product. They even recommend the goods and services to others.

The firm’s mission is not just to acquire customers, but also to retain them. Several reasons may make a customer stop using a product or service. For this study, we will explore how businesses can reclaim lost clients who previously purchased products but no longer do so.

Tips for customer re-engagement strategy.

1. Regular checks and surveys to identify lost customers. You must conduct surveys regularly to identify customers who have discontinued patronizing your brand. If such checks and surveys are not conducted, some lost clients may go unnoticed. Reach out to them by phone calls, text messaging, email, or in-person visits.
2. Identify the issues and resolve them. Listening skills are very important in this situation; listen to specific reasons why customers discontinued patronage and work on the ones within your control to improve or resolve them. If you are unable to address a problem that has been brought up, explain your reasoning to the customer. Examples include situations where they are outside the company’s control, such as when regulatory requirements apply.

HOW TO BRING BACK A LOST CUSTOMER

1. Care and treat them like a king, reach out to them: Customer wishes to be cared for and valued. They want to be acknowledged and recognized therefore never ignore your customers. Always value them. They are the reasons for your business operations. Therefore, if their patronage means a lot, then you must prioritize their happiness. Ask yourself this question “Should I have done better, or acted better”. Bad service can always be the remedy.
2. Apologies: Don’t be too proud to apologize to your customers for wrongdoing in the past. Recognizing your error is the first step to resolving the problems; it demonstrates that you are willing to change. Show them that you care and appreciate their efforts.
3. Constant communication and awareness: Always involve your customers in decisions involving your brand, and discuss any potential changes to them. It’s important to reach out to your customers in form of emails, messages, or phone calls about major changes as they may concern your product or services. Examples include altering your operations’ shift schedule, prices, branding, or location, as well as changing the board of directors and governing councils.
4. Personalize: Customers want to receive one customer service attention, serving a customer like it is only the person you have. Therefore, avoid comparing different clients. Such services blow their mind and create a great atmosphere to personalize services.

   

Ways to customer re-engagement strategy.

1. Work on your service, and step up your game: The continuous review will force you to identify several areas where your company has failed, step up your game, plug the gaps by striving to improve your services, make it deliberate, and conduct an evaluation thereafter.
2. Win back Incentives/ promotions: Incentives and promotions are powerful instruments for regaining a lost consumer. They would want to return to enjoy new benefits. Make such rewards enticing so that they would want them even more. Therefore. Creates offers specifically to recreate old customers.
3. Re-strategies your advert mechanism. use of social media: Although there are numerous advertising platforms, social media is one of the quickest and easiest. Increase your clientele by utilizing social media. There are occasions when you wish to contact a lost customer using the phone number or address you have on file, but because the consumer has either changed phone numbers or relocated, the only better choice is to use social media. Because almost everyone has a presence on at least one social media platform, it is currently one of the most effective and active methods of reconnecting with lost clientele. Facebook, Twitter, Instagram, and websites are some examples.

Strategy for customer re-engagement

1. Credit sales: The majority of clients prefer to do business with companies that provide credit services. That is a buy now, pay later strategy.
2. Improve your product quality: The quality of a product or service is an important factor that buyers assess before purchasing a product or utilizing a service. Make your brand a model for others to emulate, by setting the pace.
3. Improve your pricing: Giving the best brand at an affordable price is critical here; clients would rather utilize cheaper products than patronize an exorbitant good or service.
4. Say what you mean, and mean what you say: You must always keep your promises to customers. Customers never forget promises made to them. If you do not deliver as promised, they will be disappointed. As a result, don’t over-promise or under-deliver. When you break a commitment, it shows that you do not appreciate your clients. Offer support, and help, and be professional always.

                  Also read, https://fabjobsetters.com/practical-strategies-to-increase-sales/  

In Summary

Customers are always more thrilled when they have previously used a product or service but weren’t impressed with it; nevertheless, if for some reason they had to return to use it and discover significant differences when compared, they will undoubtedly remain loyal and will not quit patronage.

Above all, Customer re-engagement might be hectic but the above strategies make it easier.